Global Start-Up Missions


Many start-ups are looking to access global markets very early, and for several, their first entry market will not be Canada. Accessing emerging markets can be challenging due to significant differences in cultures and business environment and in some cases language barriers. These “born global” start-ups need help to overcome these common barriers to doing business abroad, such as accessing business networks and understanding the nuances of the local culture and political system.

YEDI has established partners around the globe who share a common goal of helping entrepreneurs create successful new businesses. We help start-ups gain access to global markets by facilitating introductions and fostering connections with local partners.

In addition, YEDI facilitates and leads country-specific business missions in order to familiarize entrepreneurs with the local ecosystem, open doors to potential customers, partners or investors; and help Canadian start-ups acclimatize to the local business and cultural environment.


YEDI accepts 15 entrepreneurs per Global Start-Up mission. A committee comprised of industry experts and partners will be responsible for evaluating applications based on set criteria.


Selected entrepreneurs will participate in an intensive, two-week global entrepreneurship development program led by global business leaders and start-up founders. Throughout the program, entrepreneurs will meet with top leaders of the host country’s start-up ecosystem, visit global companies, unique start-ups; and meet with government officials responsible for the growth and development of SMEs.



*Airfare and accommodations not included


  • Applicant is Canadian citizen or permanent resident;
  • The applicant is looking to:
  • Immerse themselves in a selected global market through an exploratory visit which includes academic programming in partnership with local top-ranked universities;
  • Develop strong business relationships that are only possible through sustained face-to-face interaction;
  • Gain first-hand knowledge of the opportunity within that market; and
  • Achieve tangible business goals in the selected global market outside of Canada and the U.S.A, such as: sales, investment, and strategic partnerships

Global Start-Up Mission

  • A) Tell us about the founders, their roles, how they met and how long they have been working together? B) Provide examples of what team members have done or created in the past? C) Which team member(s) will be responsible for going global and experience/capacity do they have to do business in the selected global market (business culture, language, etc.)?
  • Tell Us About Your Venture

  • Please describe your product and/or service and value proposition in one sentence.
  • A) What is your customer's problem and how does your company solve it? B) Describe what your company does or makes; C)What's new, interesting or different about what you offer?
  • A) Why did you identify this country as your global market opportunity? B) What is the size of the opportunity in the identified global market? C) Describe your target customer and your go-to-market strategy to reach them. D) Indicate market traction or feedback from customers received to date in Canada and/or the selected global market (include revenue, metrics, or any other indicators of progress). E) Provide information on current or likely competitors. How are you different?
  • If available.
  • Separated by comma, if available.
  • Please provide any relevant documents that validate or verify the context of your idea, e.g. market research, patent confirmation, etc. Please upload a "zip" folder if you have more than one document you would like to provide.
  • What do you hope to get from the program and how will you use the training and access to networks to succeed? What are the milestones you would like to achieve throughout and by the end of the session?
  • This field is for validation purposes and should be left unchanged.